.about Pixelache
Written by Juhuu on March 28, 2009.PikseliÄHKY // PixelACHE is a festival of electronic art and subcultures, organised in Helsinki since year 2002.
Through a series of performances, exhibitions and club events, Pixelache presents playful projects both experimenting with and taking a critical approach to media and technology. In addition, the festival features practical workshops as well as seminars addressing current issues in the development of digital media.
Amongst the festival’s fields of interest are: experimental interaction and electronics; VJ culture and audiovisual performances; grassroot organising and networks; politics and economics of media/technology; media literacy and engaging environmental issues.
The name of the festival was found in an article that was trying to predict emerging new expressions. The word ‘pixelache’ (similar to ‘headache’) was supposed to describe the feeling that results from an overdose of digital media content. This overdose can happen easily if the content is too monotonic – which is the case if standards, formats, tools and design principles converge to a narrow set of options. Pixelache presents projects that try to break out of the box and expand the spectrum of how media and technology is used. Instead of showcasing existing projects, Pixelache focuses on presenting new work as well as early prototypes of experimental projects that challenge the dominant design.
Since year 2006, Pixelache has also been organising events around the year in Helsinki. These events offer a meeting point for the local Pixelache scene outside the festival period; they consist of artist presentations, workshops, seminars and club events.
From a local event in Helsinki, Pixelache has developed into an important hub within an international network of electronic arts festivals. Pixelache ’siblings’ are Mal au Pixel (Paris), Pixelvärk (Stockholm), Piksel (bergen), Pikslaverk (Reykjavik), Pixelazo (Colombia), Afropixel (Dakar) and Pixelist (Istanbul).
More information: network.pixelache.ac
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