Economies of the Remix
Written by Kalle Pakkala on March 19, 2009.Major segments of the cultural industries have been devoted to creating and distributing identical copies
of “original” work. Digitization and unregulated communication made the distribution of works an noncommercial activity. Remixing has undermined – in practice – the notion of original work and the
copyright regimes based on it.
New economies of the remix are emerging. On the one side of the spectrum are giant platforms
(youtube, myspace, flickr) who facilitate new forms of mass creativity at the price of appropriating the
surplus (at least what the investors expect). On the other side is a renewed interest in embodied aspects
of culture (which cannot be copied easily) and the promise of a much broader range of cultural
expressions and communities to become sustainable, beyond the hit-driven logic of commercial media.
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